Notes

Slide Show

Outline

1	PRACTICE MAKES PROSPEROUS CULTIVATING MILLIONS WHO LOVE MAKING MUSIC
2	The Unifying Goal: To Cultivate Millions Who Love Making Music
3	We must teach the LOVE of music at every level of skill. If you LOVE something: You’ll spend the time and resources to do it well (the skill will follow). You’ll tell others about it. Even if you leave it for awhile, you’ll always come back to something you love.
4	We need a banner! Ours should be: PRACTICE MAKES PROSPEROUS
5	The Elements of Successful Music Practice Be will to work hard Be faithful on a consistent basis Pay attention to details Have the ability to work on your own Use your creativity Be persevering… willing to follow through to the end
6	What employers will want in the working world: People who will work hard People who are faithful on a consistent basis People who pay attention to details People who can work on their own People who are creative People who persevere to the end
7	Objective Proof: SAT SCORES Musicians score: 38 Points Higher in Verbal 21 Points Higher in Math
8	Diligent Music Practice Will Help Make You Successful In Life Tell the world!
9	POPULARITY BRINGS POWER (AND IMPACT) We must become popular to maximize our impact in the culture.
10	To Become Popular, We Must: PERSONALIZE THIS PROFESSION to every segment of the “other 90% of the population that is ignoring us today.
11	The Key Segment To Reach: BABY BOOMERS
12	BABY BOOMERS Born between 1946 and 1964 Roughly 77 million of them – or 26% of the U.S. population One of every three adults over 21 is a Baby Boomer Over 10,000 turn 50 each day They control 70% of the nation’s net worth
13	What Boomers Want Satisfying experiences Success is not reaching a high level, but playing more songs at their level Lifelong learning… maybe 20+ years The “Fountain of Health” – an experience that keeps them healthy
14	Things You Can Do Ask yourself whether you teach on your terms or theirs Devote part of your studio time to reaching the “other 90%” (especially Baby Boomers) In colleges, develop new curriculum to reach out to a new kind of student Encourage those who are pioneers!
15	PRACTICE MAKES PROSPEROUS CULTIVATING MILLIONS WHO LOVE MAKING MUSIC